by Joe Pemberton | Jul 28, 2026 | News
What is coaching in health and fitness? Coaching is a structured and collaborative developmental process where a guide (ideally a subject matter expert) helps an individual or team achieve specific personal or professional goals. In health and fitness, coaching can...
by Joe Pemberton | Jun 28, 2026 | News
Injuries are frustrating. Whether you’ve strained a muscle, irritated a tendon, or tweaked your back, it’s natural to wonder whether you should stop exercising altogether. The good news is that many injuries do not require complete rest. In fact,...
by Joe Pemberton | May 31, 2026 | News
If I had a dollar for every time I said “two more reps”, well, I’d probably be a rich man! When it comes to organising training, reps, a sub category of volume (think: “how much you do”), are one of the main variables to consider. If you’re someone looking to get...
by Joe Pemberton | Apr 28, 2026 | News
Squatting is part of everyday life. You may never put a barbell on your back. You may never do a powerlifting meet. But you still squat in some form when you get off the couch, rise from a chair, stand up from the toilet, pick something up, or lower yourself toward...
by Joe Pemberton | Mar 10, 2026 | News
Ageing is inevitable, but many of its worst effects are not. As we grow older, the risk of chronic disease and all-cause mortality increases. Skeletal muscle mass also declines by roughly 1% per year from middle age onward ¹. Over time, this loss reduces strength and...
